What I Learned About Podcast SEO After Writing 100 Blogs

Writing 100 blogs for the Zack Lyman Podcast wasn’t just a creative challenge, it became a crash course in podcast SEO (kinda).

When I started, I had very little traffic, basically no rankings, and very little understanding of how blogging could actually help grow a podcast. I seen friends have success with blogs and I knew it could maybe, just maybe work for me. But after a year of consistently writing and learning, the results speak for themselves.

If you’re trying to grow your podcast and wondering whether blogging helps—yes, it does. Here’s what I’ve learned.

Why Podcast SEO Takes Time (But It Works)

One of the first lessons I learned is that podcast SEO is slow—and that’s okay. Even if you are trying to grow it on YouTube and working on YouTube SEO it is slow. I know because I am also doing that right now but that is a whole other blog.

When I published my first few blog posts, I checked Google every day for results. But SEO doesn’t work like that. New blog posts can take weeks to get indexed and months to rank for keywords.

In June 2024, my website was getting almost no daily traffic. I would get pops when I posted something like a podcast episode or new tour dates but besides that, no DAILY traffic.
By March 2025, I was seeing up to 200 visitors a day. That growth didn’t happen from one viral post—it came from publishing consistently and focusing on keywords that matter.

My Top Performing Blogs (and What They Taught Me About Podcast SEO)

1. Top 5 Comedy Specials on Amazon Prime

🧨 This post brought in 26,000+ impressions in 6 months.
Not only did it perform well, it also featured my own tv show, giving me exposure while answering something people were already searching.

2. My First Year Using Filmhub

🎬 This blog brought in 14,000+ impressions in the same time frame.
That success encouraged me to write even more Filmhub-related content—and Google rewarded that focus. Also, this blog is used in ChatGPT results and that is cool to see!

Key podcast SEO takeaway?
Write about topics your audience is already searching. Your blog can pull in new listeners who never would have found your podcast otherwise.

How Blogging Improved My Podcast SEO Rankings

Once I had a few blogs ranking for related terms, the overall domain authority of my site improved. That meant even new posts started ranking faster.

One huge win?
Now when I post a blog about a guest on the Zack Lyman Podcast, the blog often ranks on the first page of Google for their name.

That helps:

Bring in new listeners
Support the guest’s visibility
Strengthen my podcast SEO across multiple verticals (comedy, interviews, film, etc.)

Lessons From 100 Blog Posts: Podcast SEO Wins & Fails

✅ Consistency Matters More Than Perfection

Some blogs flop. Others slowly climb to the top of search results. The key to podcast SEO through blogging is simple: keep going. Each post adds weight to your site’s authority.

✅ Use Real Keywords, Not Just Clever Titles

I started ranking more reliably when I focused on keywords like:

comedy podcast interviews
filmhub distribution review
stand-up comedy specials on Amazon

These may not be the flashiest titles, but they match what people are typing into Google.

✅ Track What’s Working

Once I saw the Filmhub or Amazon specials blog performing well, I leaned into it. Now I’ve got a whole group of blogs around distribution, self-publishing, and comedy marketing—all helping each other. Also, best comedy specials on Tubi and YouTube and other places my tv show is listed.

How Podcast SEO Helped Me Grow My Audience

By writing blogs optimized for podcast SEO, I created new entry points to my content. People don’t always discover a podcast by opening Spotify or Apple Podcasts—they often find it because they Googled something else.

📈 Now that I’ve built up content and keyword rankings, each new blog performs better, faster.
It’s compounding growth.

Final Thoughts: Blog #100 and Beyond

Reaching 100 blogs was never the goal. The goal was to build something that supports the Zack Lyman Podcast long term—and blogging, especially with an eye on podcast SEO, has done that.

If you’re a podcaster thinking about building a blog:
Start now. Stay consistent. Track results.
It’s not fast, but it works.

And if you’ve been following along—thanks for reading blog #100.
Here’s to the next 100.